What is the ROI of Digital Signage (Part 1)

Last week was a busy week out at the CEATEC 2016 show in Makuhari Messe. This was our 7th year in a row exhibiting there, and it’s great to see that both cloud services and digital signage are becoming more widely known every year. One person who stopped by the Vanten booth asked me about

“Internet of Things” (IOT) and Digital Signage

IoT, or “Internet of Things”, is what we have when everything around us starts being connecting to the Internet. At first, we only connected computers to networks. Then we started connecting peripherals like printers directly to networks as well. The Internet was the big leap where we started connecting networks together into one big network.

So what does this wintery photo have to do with communication

I just got back from 3 days in Yamagata. Here’s a photo I took from our bus. As I took it I thought, “Communication is always our biggest challenge.” Can you guess why? It had to do with what my colleague said to the bus driver just moments before. He said, “This is the most

Digital Signage Content: from Wallpaper to Community

It’s always good to review the basics from time to time. When we look at something in its most basic form, we also sometimes see it with new eyes. This helps us put it into a bigger perspective. By the end of this post, you will see how digital signage is not just about signs.

3rd Generation Digital Signage: Coming Of Age

Today is coming of age day where we celebrate adulthood in Japan for young people turning 20 this year. It’s a pretty important milestone. It’s hard to say exactly when digital signage started, but it’s been almost 15 years since Spielberg gave us all a glimpse of the future in his movie, “Minority Report”. That

Tale of a dog: Two things people hate most about Digital Signage

The two things people hate most about Digital Signage are: 1. It costs too much 2. It’s too difficult to use. Well, you get what you pay for right? Not necessarily! When it comes to hardware for digital signage, for example the actual screens, you could say that. But not when you are paying people

Word of Mouth Starts Here

Great businesses have thrived through word of mouth just as long as… well, as long as there have been great businesses. Word of mouth is still the goal of every business today. When your customers are telling their friends about how great your food is, or how fun your bar is, then you’ve got it made. Your marketing