Press Release

Tokyo, May 29th 2007

Japan’s First Golf Cart Advertising Media now available
Locations and target audience carefully selected for direct brand name advertisers

Vanten K.K.（Headquarters：Tokyo, Shinjuku-Ku, CEO and Representative Director：Christopher J. Phelan）has announced that it will offer advertising on Golf Courses via Liquid Crystal Displays attached to individual golf carts. The displays utilize a GPS(*1) system. Golf Course operator Pacific Golf Management K.K. (Headquarters：Tokyo, Minato-Ku、CEO and Representative Director：David Patrick Seidl, “PGM”) manage the GPS system and displays . The companies have agreed to offer advertising on displays starting June 1st.

Outline of business

1. The displays are installed above the front seats in golf carts at selected PGM golf courses. The displays measure 10.4 inches are VGA standard. Vanten will perform advertising sales, contents production, advertising scheduling, content transmission and media development.
2. Vanten aims to attract new advertisers to the exciting new media opportunity. In addition, Vanten is currently seeking advertising agencies that are interested in offering the unique golf course media to clients.
3. In cooperation with PGM, Vanten will establish the media, increase it value proposition, expand the media and market for it. Vanten will undertake the sales and marketing of the media.

The following 5 PGM Golf Courses offer the Golf Cart Advertising

1. Ami Golf Club - Ibaragi Prefecture
2. Kasagi Golf - Kyoto Prefecture
3. The Imperial Country Club - Ibaragi Prefecture
4. Segbia Golf Club in Chiyoda - Ibaragi Prefecture
5. Daitakarazuka Golf Club - Hyogo Prefecture
   （At Present 05/29/2007）

Reference Materials

■ GPS, Golf Carts and attached Liquid Crystal Display
1．GPS and Golf Cart	2．Liquid Crystal Display
■ Advertising contents samples
1．View from the tee area	2．View from the fairway
3．View from the green	4．View between holes
Actual displays may differ from the above images

Vanten is a Digital Signage Service provider, offering full service for large outdoor LED screens, LCD’s and a variety of other kinds of displays. AdChoice is Vanten’s advertising sales department, which offers a selection of media buy options for advertisers on displays managed by Vanten.

As traditional media markets have been experiencing some limitations in terms of ability to reach customers, advertisers have begun shift their attention to other media. Sales promotion and digital media are examples of media which can reach specific demographic groups in a much more targeted way than traditional mass marketing advertising.

CEO Christopher J. Phelan comments “In the United States and European, Golf Cart Media are already experiencing rapid growth and success. The market in Japan has all of the same underlying criteria which can allow this media to succeed here as well. The Japan market has the same growing need for this kind of specialized media as well.”

Utilizing the locations and equipment owned by PGM, Vanten is working hard to develop a new media

*1 GPS（Global Positioning System）A Global Satellite System which enables a GPS receiver to determine its location, speed and direction.
*2 VGA（Video Graphics Array）VGA is often used to refer to a resolution of 640×480 with 16 colors output to display.
*3 LED（Light Emitting Diode）A light-emitting diode is a semiconductor device that emits incoherent narrow-spectrum light.

• Vanten - AdChoice : For information about AdChoice please check the following URL
  http://www.vanten.com/E/adchoice.html
• PGM : For information about PGM Golf Courses and locations please check the following URL.
  http://www.pacificgolf.co.jp/links/

For information about Advertising or becoming and authorized advertising reseller
Vanten K.K.
Ad Choice Sales
Contact : Mr. Asano, Mr. Ohtsuka
Telephone : (03) 5919-0266
Email : sales@vanten.com

For Further Information
Vanten K.K.
Product Development
Contact : Mr. Tsunoi
Telephone : (03) 5919-0266

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